The following year he released his first independent album, titled Section.80, exclusively through iTunes. ![]() Lamar began to gain major recognition in 2010, after the release of Overly Dedicated, his first retail-release. Lamar secured a recording contract with a major-label in 2012, when TDE signed a joint-venture deal with Aftermath and Interscope Records. Kendrick Lamar Duckworth (born June 17, 1987), better known as Kendrick Lamar, is an American hip hoprecording artist from Compton, California. In 2004, Lamar signed to Carson-based independent record label, Top Dawg Entertainment (TDE).
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